Built to make marketing intelligence matter to the business.
BAM Analytix exists to close the gap between what marketing reports and what business leaders need to decide. We bring consumer behaviour, competitive response and marketing activity into a clearer view of brand relevance and growth priorities.
The question that shaped BAM.
How can marketing teams show more than activity – and help leadership understand the market conditions, competitive changes and decisions that matter to growth?
BAM was built around that question. The result is patented measurement infrastructure and a shared competitive signal: the Brand Relevance Score, BRS™.
What we do.
We standardize the agreed market inputs, measure relative relevance and examine the factors behind the result. AI-assisted interpretation and specialist analysis help turn that evidence into a practical discussion of risk, momentum, opportunity and action.
We work with brand teams and agencies. The aim is not to replace their judgment. It is to give that judgment a stronger evidence base.
What we believe.
Evidence should come before confidence.
A clear recommendation starts with a clear account of what is known and what remains an assumption.
The market is the context.
A brand's performance is more meaningful when it is understood alongside competitors and consumer choices.
Intelligence should lead somewhere.
The work should improve a decision, define a test or sharpen the way results are reviewed.
Growth accountability is shared.
Marketing, finance, leadership and agency teams need a common discussion, not competing definitions of success.
Leadership and specialist expertise.
Former leader of Saatchi & Saatchi Canada and a former global board member. BAM patent co-inventor, focused on connecting marketing intelligence with enterprise growth decisions.
Technology systems leader with national health-data warehouse experience and a BAM patent co-inventor.
Responsible for analytics models, data sourcing and automation. BAM patent co-inventor.
PhD in cognitive and computational modelling, bringing behavioural science and statistical analytics expertise.
Experience in corporate development, global fundraising and long-term value creation.
Leadership portraits pending. Current commissioned photographs to replace initial placeholders once approved.
Our direction.
We are developing broader licensed access and agency-led delivery so that more practitioners can use a shared relevance scorecard in their client and leadership conversations. The forthcoming BAM 1000 will provide a public entry point to that intelligence.
Know what's changing. Know why. Know what to do next.
Bring us the market question your team needs to answer.